Episode Overview:

Affiliate marketing is more than a side hustle—it’s a toolbox for serious marketers. In this episode, Emanuel Rose sits down with award-winning affiliate marketer and educator Ivan Mana to unpack how affiliate principles sharpen traditional marketing: from nailing audience intent to building programs that partners actually want to promote. We also touch on AI workflows (hello, Cursor AI), and why lifetime commissions create long-term momentum.

What You’ll Learn:

• 🎯 Targeting that fits the funnel stage (benefits vs. features—and when each matters)

• 🧰 How to use affiliate marketing as a tool, not a standalone business model

• 🧩 Building an affiliate program: terms, resources, and what attracts quality partners

• 🔁 Why lifetime commissions motivate sustainable promotion (and what turns affiliates off)

• ⚙️ Practical AI assists for faster prototyping and clearer briefs for dev teams

• 🧪 A clean free→core→DFY offer ladder you can model in your business
  

Featured Guest:

Ivan Mana — ClickBank Platinum award recipient, seasoned online marketer, and educator known for generating millions in affiliate revenue and simplifying full-stack online marketing for entrepreneurs.

Episode Highlights:

• “Street-smart” marketing: how doing it all (copy, tracking, pages, ads) builds sharper strategy

• Funnel nuance: When bottom-of-funnel content must lean on features, comparisons, pricing, and policies

• Program design: resources affiliates need (clear rules, assets, tracking, and responsive support)

• Offer structure: free 7-day starter → comprehensive course → done-for-you service

• AI in practice: using Cursor AI to prototype app flows and hand clean specs to developers

• Coming soon: Ivan’s non-marketing app that connects people by shared interests
  

Connect and Explore More:

Host — Emanuel Rose

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

• Website (Placeholder link requested): https://emanuelrose.com/

• Book (Placeholder link requested): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

Guest — Ivan Mana

• LinkedIn: https://www.linkedin.com/in/ivanmana/
  

Further Reading or Resources:

• Blog recap of this episode’s topic: https://emanuelrose.com/leveraging-affiliate-marketing-insights-to-transform-your-marketing-strategy/

• Emanuel’s site: https://emanuelrose.com/

• Emanuel’s AI book: https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/
  

What’s one affiliate tactic you’ll borrow for your next campaign—offer ladder, lifetime commissions, or BOFU feature comparisons? Drop it in the comments. If this episode helped, like, subscribe, and share so more marketers can level up their funnels. 🔔💬

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