Welcome to another exciting episode of FlashCast by PDB. Today Phil Di Bella introduces his new book co-authored with Alan Bonsall, "17 Rules of Game Changer Thinking." This episode gives you a brief overview of the game-changing concepts, insights, and strategies to embrace change and ignite your future. 🚀

If you're an intelligent book lover who's always on the lookout for ways to improve yourself, this episode is for you! 📚

🌟 Episode Highlights and Key Takeaways:

1. The Rule of Purpose: Focus on being the best and fulfilling your customer's needs better than anyone else.
2. The Rule of Outside In: Prioritize the customer's needs to determine success or failure.
3. The Rule of the Customer: Understand your customers better than your competition and exceed their expectations.
4. The Rule of the New Normal: Lead, not follow, and recognize that technology is a facilitator of change, not change itself.
5. The Rule of WIIFM: Understand the impact of decisions on other people's lives.
6. The Rule of Brand: Create customer loyalty and trust to drive repeat business and referrals.
7. The Rule of Creative Destruction: Anticipate the needs of the future and strive to improve and disrupt.
8. The Rule of Magic Moments: Foster emotional engagement with your customers.
9. The Rule of Drill Bits: Focus on relevance and market needs.
10. The Rule of SoMe: Be skilled, go narrow and deep, and know your stuff.
11. The Rule of Profit: Treat profit as the byproduct of doing things well.
12. The Rule of Digital Disenchantment: Use technology as a tool and resource, not a solution.
13. The Rule of Who and When: Respect people's differences and tailor your products and services accordingly.
14. The Rule of Q&A: Surround yourself with people who tell you what you need to hear, not just what you want to hear.
15. The Rule of Conversation: Engage in meaningful conversations and create emotional connections.
16. The Rule of Goal: Set objectives to avoid chaos and ensure the front end meets the back end.
17. The Rule of the Lone Nut: Embrace leadership, ambition, and ego, and create followers.

Remember, these 17 rules are all about creating emotional engagement, fostering game-changer thinking, and embracing change to ignite your future. 💥

So, why do some businesses go from strength to strength while others crash and burn? Dive into the "17 Rules of Game Changer Thinking" and find out for yourself. Grab your copy from the Coffee Commune website or these other platforms: Sandman Books, Barnes & Noble, Book Depository, or Audible. 

🌈 Don't forget to subscribe, rate, and review the show, and send us your questions at our Facebook page Facebook.com/FlashCastByPDB or at ask@flashcastbypdb.com. Enjoy this episode, and as always, thanks for listening! 🎧

Produced by The Podcast Boss: https://www.thepodcastboss.com

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