Ajay TG, General Manager, Westfalia Fruit India, joined the Agribusiness Matters Townhall to talk of possibilities for agritech startups in exporting fresh and processed produce to international markets.

In this spellbinding, candid conversation with hard-earned ground insights, we discussed,

• Why Westfalia globally has been focusing on geographical adjacencies- focusing squarely on avocado while scaling new areas of production?

  
  



• How Westfalia has responded to climate change-induced supply chain disruptions?

  
  



• What are the necessary operating conditions to scale the fresh produce export business from a smallholder grower perspective?

  
  

• History and Legacy of Westfalia

  
  



• How the partnership between Westfalia and SamAgri unfolded?

  
  



• What is the old ABC of fresh processed produce and what is the new ABC?

  
  



• How consumer behaviour patterns are changing when it comes to fresh fruit consumption?

  
  



• What major drivers led to avocado market growth in India?

  
  



• Why is it necessary to challenge trader misconceptions?

  
  



• What can we learn from Israel’s avocado market?

  
  



• What is the importance of growing the ecosystem for fresh fruit produce?