![*GCVB Series* #58 Tracking the customer journey with Murmuras [EN]](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_episode400/10402051/10402051-1649860582851-976c2f39a870a.jpg "*GCVB Series* #58 Tracking the customer journey with Murmuras [EN]")
*GCVB Series* #58 Tracking the customer journey with Murmuras [EN]
Description
Time stamps:
(0:50 ) - What is Murmuras?
2:25 Menthal App: Studying large scale human behaviour
5:50 Target groups: Consumers, Psychologists, Marketers, Nutritionists, Researchers, etc.
7:25 Murmuras helps you find out how your customer uses your app
8:20 Finding out what's "hot"
9:15 Tracking the whole customer journey
14:30 Knowing what your competitor is up to
15:40 The Panel
16:40 Find out which (clothing) companies' ads are targeting you
19:10 Using existing data with Murmuras' analysis
22:30 Behaviour in web3.0 vs reality
28:00 GDPR in web3.0 and mapping real life behaviour with online behaviour
29:50 Augmented Reality as a middleground
32:35 Accessibility vs Need
More on Murmuras:
If you find Murmuras as interesting as we do, please feel free to reach out to us or to Johnny to discuss your use case. We are happy to support you with your Marketing and Consumer Insights projects
More on GCVB: https://germancontent.io
Instagram @contentgerman: https://www.instagram.com/contentgerman/
Check out our course on UDEMY: https://www.udemy.com/course/efficient-digital-marketing-management/
My Website: https://victoriahufnagl.com
Instagram @marketingblabla: https://www.instagram.com/marketingblabla/
United States
