003 Reese Harris And Chris Ryan on Brand Equity
Update: 2020-04-14
Description
Chris Ryan and Reese Harris have known each other for years. I was lucky enough to get them both in the studio (2019) to talk about “brand equity” and so much more. We covered these topics in our conversation:
- Where Chris and Reese Met
- Brian Wilson’s movie Love and Mercy
- Tom Grant
- Jeune et Jolie's sound system
- Rhythm and Roots Concert Series in Tucson, AZ
- The band Calexico in Tucson, AZ
- KCXI Radio in Tucson, AZ
- Reese’s website Ree-Source.com
- What is branding?
- Examples of “genericized” brands: How Kleenex, Jacuzzi, and other big brands became generic names
- Andres Mendoza Pena - branding expert @ A.T. Kearney
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- The brand has to create or reshape a category or product type
- The brand cannot be bigger than the product
- Be 1st or Be The Best
- Social Media and Privacy
- Brand Equity
- Dawn Herscher from Elegant Word (TEDx)
- Simon Sinek’s Start With Why TED talk
- Lee Clow 2018 Marketing Hall of Fame Inductee
- Tim Ferriss TED talk
- The Psychedelic Salon
- Gary Vaynerchuk
- Ken Nordine - Word Jazz 3 Video
- Simon Sinek’s Most Leaders Don't Even Know the Game They're In
- Culture devourers strategy
- Reese and Chris’s recommendations and top tips
Guest Contact Information
Reese Harris
Ree-Source.com
Chris Ryan
Ryan Video Productions
"Branded" Podcast Contact Info
John Biethan
Contact the show
ALL MAVEN a Full-service Digital & Creative Agency
Intro/Outtro music credit
Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish
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