#006 Krystal started out in PR for the music industry before started shifting her work to what started out as a hobby - sewing. Today she runs a successful sewing business, taking on larger projects with multiple employees. We discuss the mindset and difficulty of pricing your creativity, balancing creative spark with the business side. This episode is about the many mental aspects of starting and eventually scaling a successful business as a creative.

Keywords: creativity, sewing, sport psychology, creative, scaling a business, building a business, pricing, psychology, mindset

Connect With Krystal - https://krystaldouglas.com/
0:30        Introduction

2:52        How Krystal Got Into Sewing

4:25        Her Career Coming Out of College & Changing Her Career Path

11:07     More On The Transitioning Period

14:17     The Mindset of Charging for Your Work

18:03     Spontaneous & Calculated Pivotal Moments On Money Mindset

20:16     Balancing Logic & Emotion In Creative Work

20:44     The Value & Pricing of Creativity

25:08     How Money Affects Doing What You Love

28:24     Setting Boundaries For The Projects You Take 

31:11     Time Allocation - Creative, Production & Business

34:40     Krystal's #1 Tip When Starting Out As A Creative Business

36:54     Working "For Love" or "From Love" Process vs. Outcome Focus

38:35     Learning To Love All Parts of The Process

41:20     Lessons From Scaling The Business

44:15     Feedback & Communication

48:37     Perspective On Leadership - Commanding v.s Serving

52:46     Three Key Components of Motivation

55:56     Delegating Creativity & Micro-Managing

58:55     Moving Forward Regardless of Your Pace

1:01:33 Mental Fatigue & The Power of Recovery

1:03:08 Krystal's Favorite Mental Tools

1:07:52 Taking The Time To Reflect

1:09:34 The Breath Prayer

1:11:57 Where To Find Krystal