J2K has lived through the golden era of grime, created a buzz from his early mixtapes 'Heat In The Streets' and had success as a member of legendary Grime crew Roll Deep but where things really took off was his creation and investment into the internationally successful brand Crep Protect. He talks in depth about how the idea came about and gives full details on how and why the product has been so successful. J2K's success and this conversation is about being smart with your money and taking opportunities.