In this episode of Podcast Marketing Secrets, we delve into the essential do's and don'ts of hosting guest episodes on your podcast. We emphasize the importance of understanding your own expertise and authority before bringing guests on board. It’s crucial to have a strategic approach to selecting guests whose audiences align with yours. We also discuss the benefits of solo episodes for certain podcasters, highlighting that not every show needs to feature guests. Tune in for valuable insights to elevate your podcasting game and ensure your guest episodes are effective and engaging!

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Timestamps

00:00:00 - Introduction

00:00:26 - Importance of Providing Your Own Expertise

00:00:55 - Solo Episodes vs. Guest Episodes

00:01:38 - Guest Episode Do's and Don'ts Overview

00:02:04 - Target Audience for Advice

00:03:08 - Strategy for Successful Podcasting

00:03:50 - Being Tactical with Guest Selection

00:04:27 - Setting Expectations with Guests

00:05:21 - Having a Killer Intro for Guests

00:06:01 - Starting with a Meaty Question

00:07:41 - Guiding the Conversation

00:08:11 - Providing Your Own Expertise

00:08:27 - Avoiding the Big Leagues Initially

00:09:25 - Including Guest's Photo in Content

00:09:57 - Keeping Intros Short and Relevant

00:12:08 - Preparing for Guest Conversations

00:12:38 - Not Overwhelming Your Guests

00:13:14 - Allowing Guests to Plug Their Business