01 | Fitness

01 | Fitness

Update: 2025-01-10
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What does it mean to be fit for purpose? Why are organisations still unfit and what are the implications? What can leaders do to increase their organisation's fitness? Do we need a 'fitness instructor'?


In Episode 1 of the Fit For Business Podcast, Professor Jonathan Trevor unpacks the concept of Fitness. Exploring what it means to be fit for purpose and why it is intrinsically linked to business success, Jonathan unpacks the implications of being unfit for businesses (so often felt by customers and end-users) and how business leaders can tackle the problem and increase their organisation's fitness.


www.jonathantrevor.com


Professor Jonathan Trevor is an award-winning Oxford academic and author who draws on insights and frameworks from his research to help leaders ask better questions and improve business fitness. Drawing on his academic research and work with organisations throughout the world, he acts as a troubleshooter and performance coach to organisations that want to be better aligned, more efficient and more competitive.


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01 | Fitness

01 | Fitness