It’s an age-old saying – ‘People give to people.’ But, what if it’s more true that people really give for people?

Giving to people provokes sympathy.

Giving for people provokes empathy.

Sympathy is a hand-out, and usually driven by fear. Empathy is a hand-up, and is driven by hope. And hope is the only thing more powerful than fear.

By inciting empathy, you make your donors the hero, and empower them to change the world with you.

So, does your communication with donors provoke sympathy or empathy? 

About Charitabl.

The Charitabl. App provides secure, affordable, and simple payment solutions to charities, to take the headache out of digitising and make great tech available to non-profits of all sizes.

The Charitabl. Agency takes the stress out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.

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