In this conversation, Jo and Amanda discuss their journey in building their 3 businesses: The Physiotherapy Clinic, Born Ready and PB Conference, focusing on their marketing strategies, team dynamics, and the importance of networking. They share insights on managing work-life balance, the challenges of running a business, and offer valuable advice for aspiring business owners in the healthcare sector.

Links

https://www.instagram.com/bornready_betterbirths/

https://www.instagram.com/physiotherapyclinic/

https://www.instagram.com/pbconferenceaus/

https://www.instagram.com/marketyourclinic/

Takeaways

• The importance of looking at the bigger picture in business.
• Effective marketing strategies are crucial for brand awareness.
• Team dynamics and clear role distribution enhance productivity.
• Growth requires careful planning and consideration of market needs.
• Networking through conferences can lead to valuable connections.
• Work-life balance is essential for personal and professional success.
• Delegation is key to managing multiple responsibilities.
• Staying true to your values is vital in business decisions.
• Guilt is a common feeling for working parents, and it's important to acknowledge it. 

Chapters

01:43 Accidental Entrepreneurs: Jo and Amanda's Story
03:41 Division of Roles: Clinician vs. Businesswoman
05:29 Building a Positive Team Culture
09:43 Expanding the Business: From One Clinic to Two
10:49 Hiring the Right Team Members
13:33 Integrating Women's Health and Musculoskeletal Care
16:23 The Birth Course: Born Ready
20:32 Partnerships with Women's Health Clinics
22:54 Marketing Strategies for Born Ready
24:43 The Importance of Networking and Referrals
26:59 Metrics and Patient Management in Clinics
29:25 Future Vision for the Physio Clinic
31:29 The Birth of PB Conferences
33:25 The Evolution of PB Conferences
35:04 Balancing Business and Family Life
37:38 Advice for Aspiring Business Owners

Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/