In this episode of Podcast Marketing Secrets, hosts Nelson and Kal dive into the recent events surrounding TikTok's temporary ban in the United States and discuss the broader implications for podcasters and businesses reliant on social media platforms. They emphasize the importance of not relying solely on one platform for audience engagement and revenue, highlighting the need to build a personal audience that can be reached through various channels, such as email and text. Tune in to learn strategies for scaling your personal brand and ensuring your podcast thrives, regardless of platform changes.

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Timestamps:

00:00:00 - Introduction


00:00:23 - Importance of Building Your Own Audience


00:01:19 - Episode Overview: TikTok Ban and Its Implications


00:01:47 - TikTok Ban and Reinstatement


00:02:18 - Warning Against Relying on One Platform


00:02:39 - Impact of Losing Access to a Platform


00:03:42 - Businesses Relying on TikTok for Revenue


00:05:55 - Common Mistake: Focusing on One Platform


00:06:27 - Distributing Content Across Platforms


00:06:47 - Owning Your Audience


00:07:07 - Difference Between Rented and Owned Audience


00:09:27 - Podcast as an Owned Audience


00:10:00 - Recap: Omnipresence and Owned Audience


00:10:53 - Leveraging Lead Magnets