What is strategic distinctiveness and why does it matter in business? Why do so many organisations lack strategic distinctiveness? How can organisations become distinctive?

In episode two of the Fit For Business Podcast, Professor Jonathan Trevor explores the concept of distinctiveness. Jonathan unpacks how, in the face of unmitigated uncertainty, leaders are not committing to a particular path. Organisations are trying to be a jack of all trades and the master of none, resulting in a lack of distinctiveness. Jonathan argues that true distinctiveness starts with an organisation’s ability to align behind a common purpose, allowing for a better identification of threats and rapid realignment to combat them. 

Professor Jonathan Trevor is an award-winning Oxford academic and author who draws on insights and frameworks from his research to help leaders ask better questions and improve business fitness. Drawing on his academic research and work with organisations throughout the world, he acts as a troubleshooter and performance coach to organisations that want to be better aligned, more efficient and more competitive.

www.jonathantrevor.com

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