#023: Do Your Research! Brand Storytelling & Strategy with Megan Cunningham
Description
Today we chat with Megan Cunningham, founder of Magnet Media.
In this episode, Megan discusses:
- Apple as Magnet Media’s first client
- Leveraging knowledge in the tech space to start a company
- The biggest mistake filmmakers make when approaching brands and how to pivot your approach
- Magnet Media’s “think, make, reach” brand storytelling strategy
- Her early career and how her passion for storytelling developed
- The State of the Story trend reports and summits
- The magic of AI
Megan Cunningham founded Magnet Media 20 years ago as a pioneer in brand storytelling with a mission to tell stories that matter. Megan mentors two groups: female directors via Chicken & Egg Pictures and female founders, through Rent the Runway’s Project Entrepreneur. She’s also a founding partner of Marketers that Matter, the Forbes Agency Council, and is a Founding Member of CHIEF.
Megan’s LinkedIn: https://www.linkedin.com/in/megancunningham/
Megan on Intro: https://intro.co/MeganCunningham
‘Things We Noticed’
Lindex "Underwear for Life"
https://smuggler.xyz/work/commercials/lindex-underwear-for-life/
Helldivers2
https://twitter.com/helldivers2
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From CRY, a Creative, Production, and Post house based in New York City.
Brought to you by CRY www.filmcry.com
Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
United States
