024 - Why Your Pricing Guide Isn’t Working (and What to Do Instead)
Update: 2025-09-23
Description
A pretty PDF won’t pay your bills. In this episode, we’re sharing how we went from barely scraping by (even while booking 30–40 weddings a year) to tripling our rates in just over a year by transforming our pricing guide into a strategic (and beautiful!) sales tool.
We’ll cover why most guides don’t work, the myths you need to stop believing, and the simple shifts that will give you more confidence and help your couples book with ease.
Ready to build your own? Grab our Pricing Guide Template here: https://learn.bradandjen.com/brad-and-jen-pricing-guide
We’ll cover why most guides don’t work, the myths you need to stop believing, and the simple shifts that will give you more confidence and help your couples book with ease.
Ready to build your own? Grab our Pricing Guide Template here: https://learn.bradandjen.com/brad-and-jen-pricing-guide
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