DiscoverESADE Innovation Lab Podcast03- Innovación: clave del éxito con Marcel Planellas
03- Innovación: clave del éxito con Marcel Planellas

03- Innovación: clave del éxito con Marcel Planellas

Update: 2022-04-05
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En este episodio conversamos con Marcel Planellas, profesor de estrategia en ESADE y experto en innovación acerca de los nuevos retos que tienen las empresas y cómo pueden afrontarlos. Además, analizamos el papel de la innovación y el concepto de auditar la innovación. Mediante el caso elBulli vemos un claro ejemplo de innovación disruptiva que muestra que cualquier empresa puede integrar la innovación y usarla para mejorar. Finalmente, presentamos el nuevo libro de Marcel Planellas: El libro rojo de la innovación.

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03- Innovación: clave del éxito con Marcel Planellas

03- Innovación: clave del éxito con Marcel Planellas

ESADE Innovation Lab Podcast