In the season finale of Fail Hard, host Will Hall welcomes Giorgia Lupi, partner at Pentagram and the visionary behind data humanism, for a conversation that bridges the worlds of creativity, design, and data.

From her groundbreaking Dear Data project to her celebrated work at Pentagram, Giorgia reveals how she turns raw, impersonal data into deeply human stories. They explore her architectural roots, the art of balancing precision with playfulness, and why “design-driven data” holds the power to uncover beauty and meaning in a quantified world.

Recorded at Pentagram’s iconic New York office, this episode captures not just Giorgia’s insights but the heartbeat of the city itself—complete with a cameo from some perfectly-timed sirens. Because New York.

Whether you’re a designer, a data lover, or someone who’s just trying to find beauty in life’s noise, this conversation will change the way you see the world around you—one detail at a time.

CREDITS
Guest: Giorgia Lupi
https://giorgialupi.com/
https://www.instagram.com/giorgialupi/
https://www.pentagram.com/
Her new TED talk: https://bit.ly/4gAWPJR

Host: Will Hall
https://www.willhall.co
https://www.instagram.com/willhall.co/
https://www.youtube.com/@willhallco
LAST YEAR'S tech predictions videos: https://bit.ly/4iE83z8
(New predictions coming in the new year!)

Engineer: Martin Nayeri
https://kariom.art/
https://www.instagram.com/kariomart/

Associated with ByDesign
https://www.bydesign.global/

Sponsored by Adobe.