Paul Kirch, PRC is the president and CEO of Seliance, a holistic digital marketing agency

specializing in customer experience optimization, focusing on the buyer’s journey from A to Z.

His firm moves beyond simple website development to a 360-degree approach to a digital

marketing strategy that has a greater impact and higher returns on investment. He helps business

leaders create dynamic lead conversion tools, which drive more sales and success by

evaluating and optimizing a company’s entire digital folio. The buyer’s journey drives

relationship building and trust development with the ultimate goal of creating raving fans. Paul is

a regular contributor to the business learning application, audit advisor, featured among experts

such as Seth Godin, and Guy Kawasaki. He provides insights on sales, business management, and entrepreneurship.

Paul’s career began in 1988 when he started writing professional advertising copy

while pursuing a degree in journalism and shortly thereafter, he joined the Gallup organization

for the next 10 years, serving in a variety of operations roles. He eventually left to pursue a

career in sales and sales leadership. Paul has developed a strong personal brand and has

served as a leader in business organizations including the American Marketing Association,

Puget Sound research forum, and Marketing Research Association. Recently, he was elected to

the board of directors for the Fearless Education Foundation. Paul is a featured monthly

contributor to Corks media’s publications, and he also spends time helping mentor college

students and entrepreneurs.

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In this episode we discuss:

• Paul’s journey of turning himself from a wantrepreneur into an entrepreneur.


• His experience working at Gallup and how he learned to distinguish what he wanted and needed in work.


• Paul’s advice for starting a business and especially how to know if it is right for you.


• His love of the written word and how it has helped him in his life, especially journaling as a tool to clear his mind and spirits.


• How important it is not just to think, but to take action; forward momentum is key.

Links

• Paul Kirch on LinkedIn and Twitter.


• www.seliance.com

Books mentioned in this episode:

• “Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not” by Robert T. Kiyosaki

Other Resources:

• Learn more about Tony Robbins.

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Affiliate Links: Disclosure of Material Connection: Some of the links above are “affiliate links”. This means that if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products and services I use personally and believe will add value to my listeners. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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