#04 Content Marketing | Mark Leighton

Update: 2020-03-05

Description

In this episode Alan Arguile speaks to Mark Leighton, Aprio's content-marketing specialist. Mark has decades of experience in publishing and using high-quality content to build brands and deliver effective campaigns. Here he speaks to Alan about the history and function of content marketing, and about a recent addition to the stable of communications platforms: the digital magazine. Connect with Mark Leighton on LinkedIn · website · Facebook · Twitter · LinkedIn

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In Channel

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#011 Communication for African audiences

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#010 Pertinent skills needed for effective strategic communications

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#08 Managing reputation during a cyber breach | Esme Arendse

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#07 Building resilience in a listed environment | Nikki Catrakilis-Wagner

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#06 Protecting reputations in the time of COVID | Nikki Catrakilis-Wagner, Phillemon Mosala, Rio Mathlaku, Esme Arendse

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#05 Online Reputation Management | Chris Botha

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#04 Content Marketing | Mark Leighton

2020-03-0509:45

#03 Investor Relations | Lydia du Plessis

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#02 Market reports and communication | Troye Brady

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#01 Media Preparedness Training | Alan Arguile

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#04 Content Marketing | Mark Leighton

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#04 Content Marketing | Mark Leighton

Strategic Communications

#04 Content Marketing | Mark Leighton