040 | SEO vs. GEO - What is Generative Engine Optimization and Which Actions You Should Take Now
Description
Ready to abandon SEO? Not so fast - Generative Engine Optimization (GEO) is the evolution, not the replacement, of your tried-and-true strategies.
Picture this: your beautifully optimized content isn't begging Google for attention but seamlessly appearing in AI-driven answers engaging potential customers directly. This shift isn’t a tech quirk; it’s the future. Today, you'll learn how to adapt and thrive in an AI-enhanced search landscape, without losing your unique voice or scrapping years of solid SEO work.
You're about to discover your blueprint for optimizing content in an AI world.
In This Episode, You’ll Learn:
- The core differences between SEO and GEO
- How to structure content AI understands and trusts
- Why both SEO and GEO are crucial, not competitive
- The tools to balance AI trends with foundational SEO
- Common mistakes to avoid in GEO adoption
- Your challenge: give a favorite post a GEO makeover
Resources & Links Mentioned:
- Check out Episode 030 about Storytelling with AI with Dr. Rod Berger
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