041: Not Just Lead Magnets
You’ve got a great idea for a new piece of content. It’s not quite big enough to charge for it - but should it be a lead magnet? In this episode, I review the two key questions you need to ask yourself before you create (another) lead magnet - or if you need a lead magnet at all!
Be sure to join in the conversation with the question of the week: Of the last 5 freebies or lead magnets that you signed up for, how many of them did you actually use?
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Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - firstname.lastname@example.org