DiscoverPractical Nerds043 | Beyond TAM | The (Untapped) Power of Branding in Construction Tech
043 | Beyond TAM | The (Untapped) Power of Branding in Construction Tech

043 | Beyond TAM | The (Untapped) Power of Branding in Construction Tech

Update: 2024-08-27
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About This Episode


In this eye-opening episode, Shubhankar and Patric explore the fascinating phenomenon of construction companies valued higher than their Total Addressable Market (TAM). They discuss how brand power, distribution advantages, and market expansion strategies can lead to these exceptional valuations, challenging conventional wisdom in the AEC industry.




In This Episode


Examples of construction companies valued higher than their TAM


The role of brand power in creating recurring revenue streams


How technology can enable new-age brands in construction


Opportunities for venture-backed startups in the AEC industry




Timestamps


(00:00 ) - Introduction


(03:13 ) - Examples of companies valued higher than TAM


(13:07 ) - Brand power and its impact on valuation


(24:22 ) - Distribution advantages and recurring revenue


(32:41 ) - Technology's role in building valuable construction brands


(41:27 ) - Opportunities for new-age brands in construction


(49:33 ) - Exciting upcoming opportunities for the hosts




Resources or Companies Mentioned


Sherwin Williams: https://www.sherwin-williams.com/


Asian Paints: https://www.asianpaints.com/


Astral Pipes: https://www.astralpipes.com/


Pidilite: https://www.pidilite.com/


Pool Corp: https://www.poolcorp.com/




Connect With Us


Website: https://practicalnerds.com/


Foundamental: https://www.foundamental.com/


Newsletter: https://www.linkedin.com/newsletters/practical-nerds-7180899738613882881/


Patric Hellermann: https://www.linkedin.com/in/aecvc/


Shub Bhattacharya: https://www.linkedin.com/in/shubhankar-bhattacharya-a1063a3/




#ConstructionBrands #AECTech #VentureCapital

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043 | Beyond TAM | The (Untapped) Power of Branding in Construction Tech

043 | Beyond TAM | The (Untapped) Power of Branding in Construction Tech

Patric Hellermann