044: Our St. Lucia with Jessica Alexander
Jessica Alexander is what we call a Lifestyle Curator. Her company Sa Nou St. Lucia sources and packages the very best of Saint Lucia, both in terms of quality and the look of the products. Sa Nou focuses on what the customer not only wants to get but how they want to feel. The boxes are visually invoking as well as emotionally invoking. For Saint Lucians, at home or abroad, they could be a piece of home, evoking memories and nostalgia. For others, the custom, artistic products, and elegant packaging make people feel special and see the variety of high-quality offerings from Saint Lucia.
In this episode we discuss:
- How Sa Nou Saint Lucia Started
- Quality Assurance
- How to Identify and Serve Your Market
- Jessica's Story of the Renegade Pitch
- What Does Your Support Network Look Like?