DiscoverProduct Startup044 - Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear - The Product Startup: Product development for small business
044 - Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear - The Product Startup: Product development for small business

044 - Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear - The Product Startup: Product development for small business

Update: 2017-03-14
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Why Exodus Wear does not use an online customization tool - and instead prefers to have students hand-draw their jackets designs. Why Elyse isn't worried about competing on price. Not starting a culture of discounting.
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044 - Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear - The Product Startup: Product development for small business

044 - Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear - The Product Startup: Product development for small business

Kevin Mako of Mako Design + Invent