047 | Tips for Repeat Events for the Same Brand
Description
Ever wonder what it takes to plan and produce the SAME event in multiple different cities? If so, you'll love this episode where we share specifics of producing several events for one of our favorite clients of all time - All Pro Dad.
One of the reasons we love working with this organization so much is because of the ability we have to partner with them from the initial content creation phase to the actual experience execution. And most importantly? Their mission of helping Dads (and father figures) connect with their kids in meaningful ways is one we REALLY believe in.
Each event is based on a specific yearly theme, is held in a college or professional football stadium, and features a variety of activities for families to participate in together. Everything is designed to help them connect in different ways both "on and off the field". Each event concludes with a powerful message from coaches or former players who discuss their experience and advice for fathers and families to prioritize connection with one another.
Check out our recent TikTok video with pictures from a recent APD event!
United States
