Triggered On Purpose:

How to Use Everyday Items to Induce Change 

🎙️ Episode 048 – The Influence Every Day Show with Dr. Ed Tori 

Have you ever wondered why some ideas stick while others fade? Or why a simple phrase or object can instantly bring a thought to mind? In this episode, Dr. Ed Tori explores the science of triggers—powerful cues that influence our thoughts, behaviors, and decisions.

Drawing insights from Jonah Berger’s Contagious: Why Things Catch On, Dr. Tori reveals how everyday items can be used to shape perception, drive conversations, and even influence behavior on a subconscious level.

In This Episode, You’ll Learn: 

✅ Why top of mind equals tip of tongue—and how you can use this to your advantage

✅ How a simple book title and a face mask helped Dr. Tori secure an empty seat on a packed flight

✅ The surprising connection between a NASA Pathfinder mission and a surge in Mars Bar sales

✅ How Dr. Tori tried to get the hospital marketing department to use triggers from sports and everyday signs

✅ Why Kit Kat’s “Give Me a Break” jingle is a masterclass in branding and influence

This episode is packed with real-world examples of how triggers shape human behavior—whether in marketing, communication, or daily interactions. If you want to make your message more memorable, this is an episode you won’t want to miss!

Resources & Links Mentioned: 

• 📖 Contagious: Why Things Catch On by Jonah Berger


• 📖 Made to Stick by Chip Heath & Dan Heath

Continue the Conversation & Level Up Your Influence: 

• Join the Influence Book Club: InfluenceBookClub.com


• Get early access to Dr. Tori’s upcoming book Hypnotic Gifts: HypnoticGiftsBook.com


• Need leadership coaching on persuasion and impact? Book a strategy call: InfluenceConsult.com

If you enjoyed this episode, share it with someone who could benefit and leave a review to help more people influence for good—every day.