In this episode, Peter Spijkers talks about his role as an innovation lead at TUI. After doing his graduation internship at TUI, Peter decided to continue his career there. Together with another colleague they became a two-men team, responsible for driving innovation within TUI. Peter explains, among others, how they’ve contributed to the innovation culture within the company, what it’s like to design for holiday experiences, the risks of pushing technology and the importance of information provision in user experiences.

Note: unfortunately there were some difficulties with the quality of the recording. Therefore, you might notice this while listening.


Key words:
- Innovation culture
- Holiday experiences
- Travel industry
- Vertical customer experience integration
- Technology push
- Conversational AI
- Visionary thinking
- The Horizon model
- Impact of COVID19
- Information provision
- Data transparency
- The commercial side of design
- Buzzword bingo

DISCLAIMER: all speakers on the podcast speak on behalf of themselves and do not represent the company they work for.