057 - Building Brands That Soar with Erik Huberman

Update: 2024-01-30

Description

Episode Highlights:

Insights into the Broken Marketing Ecosystem and the genesis of Hawke Media
Publishing of Erik's book, "The Hawke Method."
Brand building and energy management
Shared roots in Ventura County and experiences growing up
Significance of the “Red Hawk” with the brand and emotional aspect of marketing
Importance of managing energy and balancing business responsibilities with personal pursuits
Impact of AI on the future of work and the economy
Challenges of entrepreneurship and the importance of maintaining mental and physical health

Tweetable Quotes:

“I'm a firm believer that the brand is what you make of it.” — Erik Huberman
“People use logic to justify emotions, but we're emotional creatures.” — Erik Huberman
“I think the logo needs to be a symbol that people can rally around. But the symbol needs to be meant more internally than externally.” — Erik Huberman
“Businesses fail for two reasons only; one: they get underwater on debt or capital and they can't get above water and two: the leaders give up.” — Erik Huberman
“The consistency of what you do is what becomes your brand.” — Erik Huberman
“When you’re part of an early company that turns into a powerhouse, that’s really rewarding.” — Erik Huberman
“If you want to keep something long-term and sustainable, fight for that!” — Erik Huberman
“If you're gonna jump into something, you should have some proprietary knowledge or some connections to build a business.” — Erik Huberman
“It is really easy to find the energy when you feel like your time is gaining momentum and you're on the upswing and everything is going well — that energy comes easily.” — Erik Huberman

Links Mentioned: