Steve Jobs' presentations were incredible. Why? His remarkable presence, his personal brand, and the simple yet strong slide decks made the difference. Everyone would cheer when he announced the first iPhone, or the innovative Macbook Air. The black and blue fade background with big white letters zooming in would mark that generation of computers for good. What made Jobs so influential on stage? What made people line up to see him? Let's figure that out.

References

• Don Norman's 3 levels of design: https://www.interaction-design.org/literature/article/norman-s-three-levels-of-design


• Episode on VAK: https://podcasters.spotify.com/pod/show/josemotanet/episodes/053--4-tools-to-leverage-visual-communication-at-work-e2glku5


• Episode on TGIF-3S: https://podcasters.spotify.com/pod/show/josemotanet/episodes/047--Preparation-is-the-cornerstone-of-good-communication-e2ec772


• Episode on MoSMoS: https://podcasters.spotify.com/pod/show/josemotanet/episodes/048--Prepare-your-message-with-MoSMoS-e2eqsfp