DiscoverProduct Startup062: Smoothing the Buying Process When Marketing Your New Product
062: Smoothing the Buying Process When Marketing Your New Product

062: Smoothing the Buying Process When Marketing Your New Product

Update: 2021-02-09
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Description

Eric is the President of The Five Echelon Group, a full-stack marketing agency.  He is also the host of the Virtual CMO Podcast which educates businesses on how to maximize their marketing and messaging efforts.  With 30 years as a marketing executive, Eric today is going to tell us how inventors, startups, and small manufacturers should market their new product, and how to cut out all potential resistance points along your potential customer’s buying process.

You’ll hear Kevin and Eric talk about:


  • How to market your new product in the modern world.

  • How to perfect your product's marketing message.

  • Best practices for smoothing out the buying process for product purchasers.

  • And more.


Episode Links

The Product Startup Podcast Links:

 

Eric Dickmann / Virtual CMO Podcast / Five Echelon Links:

 

Mako Design Links:

 

Kevin Mako’s Links:

 

Thanks for tuning in! See you next time.

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062: Smoothing the Buying Process When Marketing Your New Product

062: Smoothing the Buying Process When Marketing Your New Product

Kevin Mako of Mako Design + Invent