069: PhD & Harvard Grad on the 4 Ps of Product Marketing
James is the author of the book Ramping Your Brand, which helps high-growth consumer product companies accelerate their growth. He also has his Ph.D. in Anthropology aka Human Behaviour from the University of Wisconsin, and was a Harvard Grad before that. Today James is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use best practices in marketing to rapidly scale their product business - Specifically, we are going through the four Ps of marketing for hardware startups.
The Product Startup Podcast Links:
Facebook Page: https://www.facebook.com/ProductStartup/
Facebook Group: https://www.facebook.com/groups/ProductStartup/
Company Website: https://www.premiumgrowthsolutions.com/
Mako Design Links:
Kevin Mako’s Links:
Thanks for tuning in! See you next time.