DiscoverProduct Startup069: PhD & Harvard Grad on the 4 Ps of Product Marketing
069: PhD & Harvard Grad on the 4 Ps of Product Marketing

069: PhD & Harvard Grad on the 4 Ps of Product Marketing

Update: 2021-03-31
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Description

James is the author of the book Ramping Your Brand, which helps high-growth consumer product companies accelerate their growth.  He also has his Ph.D. in Anthropology aka Human Behaviour from the University of Wisconsin, and was a Harvard Grad before that.  Today James is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use best practices in marketing to rapidly scale their product business - Specifically, we are going through the four Ps of marketing for hardware startups.


EPISODE LINKS

The Product Startup Podcast Links:

 

James Richardson:

 

Mako Design Links:

 

Kevin Mako’s Links:

 

Thanks for tuning in! See you next time.

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069: PhD & Harvard Grad on the 4 Ps of Product Marketing

069: PhD & Harvard Grad on the 4 Ps of Product Marketing

Kevin Mako of Mako Design + Invent