Find this episode's show notes here 🧡⁠ https://www.vcc.training/podcast/074

|

Not sure what kind of content you should create for your personal brand? Work through how to discover the most natural format for your storytelling style and why that’s the best place to begin. And not asking yourself what Instagram story should I post? 😣

|

💡Reach out to me, Zoë the Video Confidence Coach for a ‘Pick My Brain’ session. Let’s build your content cycle from the ground up so you can focus on what’s best… Your paying clients.

|

Chapters ⏰

00:00 - Listener question from Gemma sparks the conversation: “What feels most natural for you to create?”

02:20 - Why your personal brand content isn’t about you… It’s for the people you serve.

04:14 - Getting clarity on what ‘content’ really means and why it’s overwhelming for beginners.

06:01 - Why your natural content style is a better starting point than trying to copy trends.

07:18 - You need stories before formats: how to collect and capture your real-life brand stories.10:40 - Tips to record your ideas without overthinking (hello, 2009 voice recorder!).

13:19 - What to do once you’ve got your stories and message sorted.

16:41 - How your story style guides your content format and helps your audience connect with you.

|

⭐ Your five-star nod on Apple or Spotify is the love I need! Thanks for keeping the show alive.

|

🧡 Website: ⁠⁠https://www.vcc.training

⁠|

🧡 Find me on LinkedIn: ⁠https://au.linkedin.com/company/videoconfidencecoach

⁠|

Video Confidence Coach acknowledges the Wathaurong people of the Kulin Alliance as the traditional custodians of the land on which this content was created. © 2025 Video Confidence Coach. All Rights Reserved.