Why is decluttering so hard even when you know you’re ready to do it?

In this tough-love episode, I walk you through the top 10 excuses that keep us stuck in clutter. From “I don’t have time” to “but it was expensive” to “it’s organized chaos,” I break each one down with research and stories, then shares the mindset shifts you can use to finally move forward.

You’ll hear:

• The most common excuses we use to avoid decluttering
• Why those excuses don’t hold up (backed by research)
• The new beliefs you can adopt to make decluttering possible
• How to create a calmer, more intentional home without guilt or overwhelm

Remember: Beautiful Living isn’t about being perfect. It’s about being choosy, intentional, and free.

📌 Download my Keep or Release Test → https://fireflybridge.com/thetest

📚 Research & resources mentioned in this episode → 

• We make time for what matters. The American Time Use Survey shows that people prioritize what they value most — so “no time” often means “not a priority yet.”
  👉 Read the survey
• Why we hold onto “someday” clothes. Psychologists call it projection bias: we overestimate how similar our future self will be to our current self. That’s why we keep jeans that don’t fit.
  👉 Read the study (PDF)
• Your future self feels like a stranger. Research shows we treat “future us” like a different person — which makes it easy to stash things “for later.”
  👉 Read more
• Clutter hurts your well-being. Studies link clutter with lower life satisfaction and less joy at home.
  👉 Study summary
• Why “but it was expensive!” keeps us stuck. The sunk cost fallacy makes us cling to bad investments — even when they don’t serve us anymore.
  👉 Original research
• Why we keep Aunt Maggie’s quilt. Studies show it’s not gratitude, but a sense of indebtedness, that makes us keep gifts we don’t actually want.
  👉 Gift-giving study
  👉 Gratitude & guilt study
• Clutter really does stress you out. Women who described their homes as cluttered had higher stress hormone patterns and worse moods across the day.
  👉 Read the study
• Selling clutter usually isn’t worth it. Most stuff nets pennies per hour after effort.
  👉 NYT article
• Your brain hates visual clutter. A Yale study found that messy visual environments literally change how your brai

Get on the wait list for my FREE class: 3 Steps to Painlessly Declutter your Kitchen in just a Weekend! This is how you get no-cry mornings and calm evenings in your kitchen. And I'll show you how you can do it in just a weekend without overwhelm and without getting stuck. And, of course, you'll learn how to make sure the clutter doesn't come back with minimal effort. Go to https://fireflybridge.com/update and get on the wait list!

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You can find me on Instagram: https://www.instagram.com/fireflybridgeorganizing
Here's my website: https://fireflybridge.com

Call or text me: 305-563-2292

Email me: zeenat@fireflybridge.com