DiscoverCreativity Excitement Emotion086 – Acres of Diamonds: Why Being Personable Trumps Perfect Content
086 – Acres of Diamonds: Why Being Personable Trumps Perfect Content

086 – Acres of Diamonds: Why Being Personable Trumps Perfect Content

Update: 2025-03-08
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Are you constantly overlooking opportunities that are right in front of you? Do you find yourself frustrated with the lack of traction in your creative career, despite creating meticulously crafted content? Have you ever dismissed an unexpected connection or invitation, only to wonder later if it might have led somewhere meaningful?

In this episode of Creativity Excitement Emotion, David shares a provocative perspective on the self-defeating cycle of cynicism that plagues many artists, revealing how the opportunities they desperately seek are often the very ones they unconsciously reject.

Drawing from his own experiences building the Spark Infinity community, he offers a compelling argument for why being personable has become more valuable than creating perfect content in 2025's creative landscape.

Whether you're struggling to gain visibility for your work or simply feeling stuck in a "miserable existence" as an artist, this episode provides both the wake-up call and practical guidance needed to recognize the "acres of diamonds" that might be hiding in plain sight.
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Highlights:
00:17 – When cynicism kills opportunity
01:59 – The Dan Kennedy of the artistic industry
04:16 – Being mindful of how you show up
04:42 – Facebook: Not just a social network
06:08 – What not to do when accepting invitations
08:50 – The importance of being personable
09:44 – How David sees 2025 playing out for creators
Summary:
In this timely and thought-provoking episode, David shares insights about the shifting landscape of content creation and networking in 2025, emphasizing the crucial difference between healthy skepticism and self-defeating cynicism. He makes a compelling case for the transformative power of authentic connections, arguing that opportunities constantly surround us if we can remain open to recognizing them.

Drawing from his own experiences and observations of successful artists, David offers a refreshing perspective on how creative professionals can thrive in today's relationship-driven environment.
Key Themes & Takeaways

The critical distinction between necessary skepticism and opportunity-killing cynicism
The shift from polished, perfect content toward authentic, service-oriented engagement
How personal presence and attitude directly influence the flow of opportunities
The growing movement of facilitators and spotlighters who elevate others through interviews and live streams
The counterintuitive nature of success in the current content landscape
The importance of emotional intelligence and interpersonal skills in artistic careers

The Self-Defeating Cycle of Cynicism
David explores how artists often sabotage their own success through unnecessary cynicism, creating a self-reinforcing cycle of missed opportunities and frustration:

The paradox of artists who complain about lack of opportunity while simultaneously rejecting it through dismissive responses and confrontational attitudes
How negative responses to invitations and connections reflect deeper self-limiting patterns and beliefs about one's value in the marketplace
The metaphor of "acres of diamonds" – valuable opportunities that remain invisible to those unwilling to recognize them because they're focused on looking elsewhere
The dangerous cycle of validating a "miserable existence" through self-defeating behaviors that confirm negative expectations
The subtle ways artists protect themselves from potential rejection by pre-emptively rejecting opportunities
How cynicism masquerades as wisdom while actually restricting growth and possibility

David acknowledges his own struggles with this pattern: "I'm guilty of all of it, trust me. But that's how I'm able to recognize it, is because I've been guilty of all those things and I'm trying to adjust." This honest self-reflection establishes his perspective not as criticism from above but as insights from someone navigating the same challenges.

"Every single day, everywhere you go, opportunity is staring you down. The acres of diamonds are in front of you and you don't notice it. In fact, you actively work against yourself, shoot yourself in the foot and make it so those opportunities can't possibly flow to you. And then you get to continue to validate this miserable existence that you claim you live as an artist."

This powerful statement encapsulates a fundamental truth about human psychology – we often unconsciously create the very circumstances we claim to despise, finding comfort in the familiarity of our struggles rather than embracing the uncertainty of new opportunities.
The Art of Being Personable
Drawing from personal experience, David advocates for a more approachable, human-centered approach to networking and professional relationships in creative fields:

The importance of responding graciously even to unexpected connections, including Facebook group invitations and networking attempts
How personable interactions create a compounding effect of opportunity, with each positive engagement potentially leading to multiple new connections
The surprisingly significant impact of showing up consistently on platforms like Facebook, even without a strategic plan or perfect understanding of algorithms
Practical examples of artists who reject opportunities through dismissive communications in group settings and private messages
The difference between setting healthy boundaries and reflexively pushing away potential connections
How digital communication can mask intentions and create misunderstandings that damage potential relationships

David shares his surprise at how his own consistent presence has created unexpected opportunities: "I'm honestly amazed. Like, I don't even know how the algorithm works. I don't know how reach is supposed to work. I don't know why I see certain content and not other content... but [Facebook] is more of a content platform than it's ever been because your stuff can absolutely reach people."

This reflection highlights an important insight: in today's digital landscape, perfect understanding of platforms isn't necessary for success – consistent, authentic engagement often outperforms meticulously planned strategy.

"My encouragement here and my advice... is to be personable because at the end of the day, there's an acre of diamonds before you. There's no limit to opportunities... There's opportunities to get in front of 200 people, in front of 900 people, in front of 20,000 people, and you're quashing those by showing up in a way that's cynical."

His observation challenges the common artistic narrative that opportunities are scarce, suggesting instead that our perception of scarcity often results from our own filtering mechanisms rather than market reality.
The 2025 Content Paradigm Shift
David identifies a significant transformation happening in content creation and promotion, one that prioritizes human connection over production value:

The declining effectiveness of meticulously crafted, "perfect" content that incorporates all the traditional elements of high-performing digital materials
The rise of interview-based, spotlight-sharing content formats across platforms from podcasts to live streams to video series
The unexpected value of featuring "everyday, ordinary, common people" rather than just recognized experts
How Facebook and other platforms have evolved into content discovery engines rather than mere social networks
The contrast between labor-intensive, multi-media content creation and the relatively simpler approach of facilitating conversations
The surprising depth and engagement that emerges from authentic conversations compared to carefully scripted content

His critique of perfect content is particularly striking: "You spent a lot of time on this. You probably wrote it and edited it and thought about what needed to be conveyed to your specific audience. You included certain psychological tactics... you used all the tools... It doesn't work." This challenge to conventional content wisdom reflects a fundamental shift in audience preferences toward authenticity over polish.

David goes further in comparing the value of everyday people versus recognized experts: "I've interviewed some of those people and some of them were super, super cool. They were freaking amazing. Some of them were just run of the mill... They didn't have stories to tell." This observation speaks to a democratization of value in content creation, where relatability often outperforms status or credentials.

"This year, 2025, you're going to see a movement... towards serving. That's people like me. I'm taking people live with me. I'm doing interviews that I would never have done before. Everyday, ordinary, common people... the bottom line is they're still fascinating."

This prediction positions service and spotlight-sharing as not merely ethical approaches but strategic advantages in the evolving content landscape.
Leadership and Authenticity
The episode touches on the delicate balance between authentic leadership and personable engagement, acknowledging the complexities of maintaining relationships while also setting necessary standards:

David's self-reflection on his own "grumpy" tendencies in business settings, drawing parallels to his perception as "the Dan Kennedy of the artistic industry"
The contrast between his public persona ("I probably come across as pretty agreeable and amenable and possibly even democratic") and his private leadership style
Drawing parallels to figures like Steve Jobs and Dan Kennedy,
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086 – Acres of Diamonds: Why Being Personable Trumps Perfect Content

086 – Acres of Diamonds: Why Being Personable Trumps Perfect Content