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In this episode, we dive into the ongoing challenge every creative faces: balancing the craft with the business. It’s easy to focus on the art when you’re just starting out, but as opportunities grow, the admin, marketing, and processes can quickly take over, and often at the expense of creativity.

We break it all down step by step: from the early days of pure experimentation, to the growth stage where business becomes unavoidable, and finally to the strategies and systems that help us find balance today. Along the way, we share our own processes, practical steps you can implement right now, and even how lifestyle decisions play a role in keeping your creative energy intact.

Outside of the main discussion, we also touch on what the recipe is for a good shoot, a brief note from James Clear’s newsletter, the new Canon C50 (released after this episode was recorded), and the resurgence of compact digital cameras.

This one’s a mix of industry chat, personal reflection, and actionable takeaways. Perfect for anyone trying to navigate the fine line between being a creative and running a creative business.

CHAPTERS

00:00 - Intro

01:37 - Ingredients for a good shoot

07:55 - Canon C50

11:25 - Apple event & innovation

14:30 - Compact digital cameras

17:08 - Balancing business & creativity

18:45 - Creative side, craft, experimentation, early career

23:25 - Growth stages, business, marketing, vision, processes

28:50 - Our own processes

35:50 - Processes to implement right now

43:40 - Matt’s photography processes

47:23 - Lifestyle decisions

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