Gustavo Zepeda is an experience strategist at PWC and in this episode we discuss the ins and outs on experience consulting. In addition, Gustavo talks about humanity-centered design, how it’s different from human-centered design and why it is a trending subject.
Many thanks to Gustavo for joining the podcast and sharing your insights with us!

Key words:
- Experience consulting
- Evidence-based research
- Business Experience Design (BXD) approach
- Double Diamond process
- Fuzzy front end
- RFPs (Requests For Proposal)
- Co-creation
- Creative facilitation
- Humanity-centered design
- Personal branding

DISCLAIMER: all speakers on this podcast speak on behalf of themselves and do not represent the company they work for.