In this episode of the It Matters Podcast, host Walter Perez discusses the crucial habit of writing things down. Explaining the concept he refers to as 'Ink It', Walter highlights the neurological benefits of putting pen to paper, such as activating the reticular activating system (RAS), improving memory, and bridging the left and right hemispheres of the brain. He provides examples from successful leaders and companies to underscore the transformative power of writing. Walter encourages listeners to make writing a part of their daily routines, emphasizing how it can bring clarity, focus, and reduce anxiety. Ultimately, he aims to inspire leaders to harness this simple yet powerful practice to enhance their effectiveness and lead with intention.