1,430: "Brand Fatigue" and the International Box Office Connection
The first three new Star Wars movies were about 50/50 in terms of their North American box office versus their non-North-American box office. Solo: A Star Wars Story is not - it's much stronger in North America versus the rest of the world. What gives? Deadline Hollywood tried to get some answers, and I've got questions (and answers) about the answers from some of their anonymous industry sources. Punch it!
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