DiscoverStar Wars 7x7 | Star Wars News, Interviews, and More!1,431: Scarcity, Star Wars, and Brand Fatigue Once More
1,431: Scarcity, Star Wars, and Brand Fatigue Once More

1,431: Scarcity, Star Wars, and Brand Fatigue Once More

Update: 2018-06-04
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Okay, once more with feeling. The notion of "brand fatigue" can express itself in different ways. I took a very informal poll in a few Star-Wars-focused Facebook groups where it would be unlikely to encounter the sorts of people who have been raging about The Last Jedi, with the intent of exploring an idea - had people gone to see the new Star Wars movies less often with each new release? Not out of liking or not liking, but because of other (and possibly fatigue-related) factors? Punch it!

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1,431: Scarcity, Star Wars, and Brand Fatigue Once More

1,431: Scarcity, Star Wars, and Brand Fatigue Once More