Jared Spool talks with Kristina Halvorson about content strategy and her new book, Content Strategy for the Web, a detailed look at what a content strategy is all about and what we need to do to make it happen in our own organization.

Links for this episode:

Brain Traffic- Content Strategy for the Web

Kristina Halvorson (halvorson) on Twitter

Amazon.com: Content Strategy for the Web (9780321620064): Kristina Halvorson:%u2026

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