#1 How Collaboration & Culture Led to Lavalife & Freshbook's Growth | Mitch Solway
Update: 2019-01-30
Description
Mitch Solway has had a storied career working for well known brands like P&G, Lavalife, Vidyard, Freshbooks and others.
He shares gives sage advice to marketing leaders who join as a startup's first VP of Marketing or CMO.
During our talk, we learn about:
- What it takes to be successful as the first marketing executive
- His viewpoints on how to use goals to improve alignment
- The one product change that drastically improved revenue for Lavalife
- How culture and brand are synonymous
I'd like your feedback:
- What topics should we cover? Send me an email
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