DiscoverITALIAN MINDS#10 | Entrepreneurship, Influencer Marketing and Business. An interview with Riccardo Pozzoli, Co-Founder of The Blonde Salad.
#10 | Entrepreneurship, Influencer Marketing and Business. An interview with Riccardo Pozzoli, Co-Founder of The Blonde Salad.

#10 | Entrepreneurship, Influencer Marketing and Business. An interview with Riccardo Pozzoli, Co-Founder of The Blonde Salad.

Update: 2021-04-22
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Description

Riccardo Pozzoli, once defined as the man who monetised blogging. In 2019, he co-founded the digital media company, The Blonde Salad, alongside Chiara Ferragni, which then changed the world of communication forever.


In this episode, we will cover the following topics:

  • 02:12 Riccardo’s academic and professional journey
  • 06:20 How The Blonde Salad was born
  • 23:07 Importance of media companies to understand the demand
  • 26:35 New job positions that will come up in the future in his sector
  • 32:08 Social platform that is here to stay
  • 36:02 Where he finds his inspiration
  • 39:40 Luxury Fashion Industry and the pandemic
  • 44:22 The end of Influencer Marketing?
  • 47:32 Advice to a young person that wants to create an Influencer Marketing startup
  • 51:52 Future of entrepreneurship; strengths and weaknesses 


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#10 | Entrepreneurship, Influencer Marketing and Business. An interview with Riccardo Pozzoli, Co-Founder of The Blonde Salad.

#10 | Entrepreneurship, Influencer Marketing and Business. An interview with Riccardo Pozzoli, Co-Founder of The Blonde Salad.