#10 | Entrepreneurship, Influencer Marketing and Business. An interview with Riccardo Pozzoli, Co-Founder of The Blonde Salad.
Update: 2021-04-22
Description
Riccardo Pozzoli, once defined as the man who monetised blogging. In 2019, he co-founded the digital media company, The Blonde Salad, alongside Chiara Ferragni, which then changed the world of communication forever.
In this episode, we will cover the following topics:
- 02:12 Riccardo’s academic and professional journey
- 06:20 How The Blonde Salad was born
- 23:07 Importance of media companies to understand the demand
- 26:35 New job positions that will come up in the future in his sector
- 32:08 Social platform that is here to stay
- 36:02 Where he finds his inspiration
- 39:40 Luxury Fashion Industry and the pandemic
- 44:22 The end of Influencer Marketing?
- 47:32 Advice to a young person that wants to create an Influencer Marketing startup
- 51:52 Future of entrepreneurship; strengths and weaknesses
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