#10 – Proud – Pride Month Marketing, Rainbow Washing and Inclusivity
Update: 2022-06-28
Description
Hosts Chris and Olivia are joined by special guest Jordan in the latest episode of The Assorted Digital Ramblings Podcast to talk all things Pride Month marketing. There's talk about why Pride content matters, rainbow washing, inclusivity in campaigns, and much more.
Timestamps:
[0:00 ] - Introduction
[5:45 ] - Introducing our guest
[10:20 ] - What is Pride Month?
[11:10 ] - What is Pride for business and rainbow washing
[14:30 ] - How can brands have a positive impact during Pride?
[16:10 ] - Top tips for communicating allyship and accountability
[18:30 ] - Having a clear reason for Pride content
[21:00 ] - Avoiding being overzealous and "hijacking" pride
[25:00 ] - Why Pride has seemingly grown exponentially
[30:00 ] - Companies who get it right during Pride
[34:00 ] - Is a token effort better than no effort at all?
[35:40 ] - Should companies be self-critical in preparing for Pride?
[41:35 ] - Making sure marketing is inclusive
[44:00 ] - Representation vs. Tokenism
[45:00 ] - How can brands ensure they are inclusive?
[46:40 ] - LGBTQ+ representation in media
[50:50 ] - How can employers better support LGBTQ+ employees?
[55:00 ] - Random question(s) of the month
[1:01:00 ] - Outro
The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.
Thanks for listening!
Timestamps:
[0:00 ] - Introduction
[5:45 ] - Introducing our guest
[10:20 ] - What is Pride Month?
[11:10 ] - What is Pride for business and rainbow washing
[14:30 ] - How can brands have a positive impact during Pride?
[16:10 ] - Top tips for communicating allyship and accountability
[18:30 ] - Having a clear reason for Pride content
[21:00 ] - Avoiding being overzealous and "hijacking" pride
[25:00 ] - Why Pride has seemingly grown exponentially
[30:00 ] - Companies who get it right during Pride
[34:00 ] - Is a token effort better than no effort at all?
[35:40 ] - Should companies be self-critical in preparing for Pride?
[41:35 ] - Making sure marketing is inclusive
[44:00 ] - Representation vs. Tokenism
[45:00 ] - How can brands ensure they are inclusive?
[46:40 ] - LGBTQ+ representation in media
[50:50 ] - How can employers better support LGBTQ+ employees?
[55:00 ] - Random question(s) of the month
[1:01:00 ] - Outro
The Assorted Digital Ramblings Podcast is brought to you by ClickThrough Marketing, a Digital Marketing agency that delivers fully integrated, conversion-centric strategies to accelerate your online performance. Get in touch with us at hello@clickthrough-marketing.com.
Thanks for listening!
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