101. Simon Griffiths, Who Gives A Crap // $10 Million Donated From Selling Toilet Paper: How To Make Even Toilet Paper 'Sexy'
Description
Can toilet paper be 'sexy'? The half a million people who joined Who Gives A Crap's waiting list in the 2020 toilet paper shortage would probably say yes. With jokes like, "Do more 1s & 2s" and activities like, 'Where's The Loo?' on their toilet paper packaging, Who Gives A Crap has transformed the toilet paper industry for good.
Starting from their Co-Founder Simon Griffiths sitting on the toilet for 50 hours in their initial crowdfunding campaign, to now 10 years down the track, they've donated more than $10 million towards building toilets in the developing world. How exactly has he and his team been able to do that?
Hear Simon's strategies, lessons and stories from the past decade that have helped Who Gives A Crap become one of the most recognised social enterprises in the world on this first episode of Season 3 of The Make It Happen Show. This is the #1 podcast that shares million dollar insights to help small business owners like you make it happen too. Check it out.
Timestamps:
- 1:57 - Running a toilet paper company in 2020
- 3:48 - How Who Gives A Crap navigated COVID-19
- 7:19 - The value of a purpose-led business
- 10:05 - How innovation beyond your product can bring success
- 13:06 - Why you need to 'deliver then delight' your customers
- 17:52 - How to stand out against your competitors
- 20:56 - How to go from being the Chief Do-er to the Chief Leader
- 24:04 - The best-next-steps for businesses who stay remote
- 31:24 - How to be in the business of delight
- 32:28 - Does Simon still think that sitting on a toilet for 50 hours was a good crowd-funding idea?
- 33:30 - How to spot a great hire
- 35:09 - How to make impact at scale
Find full show notes, resources, and templates here: https://hubs.la/Q01g5g7g0
United States
