102. Taco Bell’s Winning Formula for Experiential Success with Suzette Ford-Duffus
Description
Suzette Ford-Duffus, Head of Meeting and Events at Taco Bell joins Amanda Ma, CEO & Founder at Innovate Marketing Group, to discuss Taco Bell’s bold experiential strategy, viral brand moments, and how events can drive real cultural and business impact.
About the guest:
Suzette is an award-winning, innovative leader with 20+ years’ experience in experiential events and conferences. She spearheads the creative development and implementation of large-scale, complex projects that enhance brand awareness and/or generate franchisee investment. Suzette is fiscally savvy, having managed budgets from $100K to millions of dollars. Her unique professional authenticity inspires teams to excel in all areas. At Taco Bell, Suzette is responsible for driving strategic planning, project management and event execution for events, with a strong focus on franchisee meetings, incentive trips, team member events and consumer events. A key highlight is executing the first Taco Bell Hotel consumer pop up experience that created fanatical brand love and led to the best sales month in Taco Bell history. Prior to Taco Bell, Suzette also successfully produced events and managed marketing campaigns for other major brands, including Disney and American Heart Association. These events garnered global interest from media, celebrities, partner organizations, sponsors, board members, staff and fans. Suzette is based in Orange County, California with her husband and two children. She is a proud graduate of California State University - Fullerton.
EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here.
At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Click here to learn more!
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