103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase
Update: 2025-04-08
Description
“People buy from people.”
And that’s why B2B influencer marketing actually works.
In this week's podcast episode, I sat down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to dig into:
- What Are the Benefits of Influencer Marketing for B2B Companies?
- How to Find the Right Influencers?
- Maintaining Influencer Relationships
- Effective Channels and Content Formats
- Measuring ROI in Influencer Marketing
- Case Studies and Campaign Examples
- Common Mistakes to Avoid
- Future of Influencer Marketing
- Final Advice for B2B Influencer Marketing
“The biggest benefit is building trust. When someone with authority talks about your product, it’s not just another sales post. It’s a recommendation.”
If you’re in B2B marketing and thinking about influencer campaigns, this one’s for you.
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast, you can apply here.
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