DiscoverTrigger Strategy is now Tentacles105: We've rebranded... Trigger Strategy is now Tentacles by Crown & Reach
105: We've rebranded... Trigger Strategy is now Tentacles by Crown & Reach

105: We've rebranded... Trigger Strategy is now Tentacles by Crown & Reach

Update: 2025-06-07
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Hands up, who else loves a spot of brand-flavoured navel-gazing? 


Two years ago we picked the company name Trigger Strategy Group in a last-minute scramble for our first client project. The name has, shall we say, one or two issues. (On the upside, it was a perfect example of Hard Test Easy Life: if you can make something work despite its flaws, you know you might be onto something.) But it was about time we gave things some proper thought.


  • How naming a company in 20 minutes can haunt you for 2 years
  • The surprising violence baked into “trigger strategy” (thanks, game theory)
  • The difference between command, control, and cephalopods
  • What bees, psychiatric hospitals, and chatGPT have in common


In short, our company is now called Crown & Reach, and our podcast is called Tentacles.


Why? To find out, you'll have to listen...


References:




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105: We've rebranded... Trigger Strategy is now Tentacles by Crown & Reach

105: We've rebranded... Trigger Strategy is now Tentacles by Crown & Reach