1070: The Digital Intelligence Platform Improving Customer Experiences
In 2015, Mario Ciabarra founded Quantum Metric to help enterprises understand where they can improve their digital customer experience. Previously founding and exiting an APM startup that solved where enterprise applications can be improved, Mario saw the natural next step was to solve where the entire digital journey could be improved too.
Here in 2020, Quantum Metric's Digital Intelligence Platform gives cross-functional teams real-time, out-of-the-box insights to easily and proactively identify, prioritize and act to help their clients maximize the business impact of their web and native apps.
I wanted to learn more about how the platform's intelligent analysis enables modern enterprises to deliver exceptional online experiences quickly. Mario joins me on the podcast to talk about how businesses can make the most of customer data to tell the story of digital consumer experience for companies.
Mario shares his passion for understanding what's causing customers the most amount of frustration that has the most significant impact on the business, and getting executives to put themselves in the customer's shoes – basically feeling their pain – and matching that to business impact.
For example, if a website has an issue with its search feature that affects 2 million customers vs. an issue with it's Check Out/Shopping Cart page that's affecting 500 customers and actively costing a brand money, the latter should be prioritized. It's a game of working smarter, not harder and using time effectively.
Join Mario Ciabarra and me as we discuss how businesses can overcome large-scale technology challenges to thrive and survive in the experience economy.