1075: MarTech - The Road Ahead For Customer Data Platforms (CDPs)
Jason Davis is co-founder and CEO of Simon Data. Simon Data is a customer data platform (CDP) that provides enterprise marketers at brands including Blue Apron, Venmo, Equinox, and Peloton with live and personalized data to monitor purchasing trends and predict customer behavior.
These transformative brands are part of the fuel behind Simon's success recently marked with a fast follow $25M Series C funding round. On today's podcast, Jason discusses the state of the CX today – where it fails us, how CDPs are delivering on the promise of Big Data and Business Intelligence solutions.
“Over the last year or so, we have seen an uptick in older companies positioning themselves as CDPs to try to take advantage of the buzz around the category, without offering the capabilities of a true CDP. As the market matures, these follower companies have struggled to keep up - recent acquisition news around Acquia/AgilOne and Amperity/Custora is evidence of this.
However, these acquisitions do highlight the increasingly critical role customer data plays in driving marketing strategy, as well as the importance of having a competitive product in this new category." – Josh Neckes, President/Cofounder, Simon Data
After the recent Acquia / AgileOne acquisition news. Jason also shares his perspective on what this means for the industry and why we can expect to see more M&As in 2020.
I also learn how Simon Data his helping brands across industries achieve a unified customer view. On the subject of customer data privacy, we also discuss if CDPs will get to a place where we're not just okay for data to be shared.