108. The Messy Middle of Entrepreneurship: A Conversation with Villain’s Lauryn Warnick
Description
This week on AND/BOTH, I’m joined by Lauryn Warnick, CEO and founder of Villain Branding. Lauryn shares how she went from film school to tech startups to leading a verbal-first brand consultancy—and how the business has grown and shifted alongside marriage, motherhood, and the many seasons real life brings.
We talk about:
- Building a business that doesn’t pretend life at home is paused
- Why B2B storytelling has more impact (and heart) than most people expect
- Working with a spouse and figuring out routines that actually work
- The pressure of being the primary income earner while raising young kids
- Moving away from “balance” and toward navigating what each season asks of you
- The Disney moment that unexpectedly reframed flexibility, boundaries, and perspective
This episode is full of the conversations that don’t always make it into the highlight reel—how we work, how we parent, and how we keep adjusting the picture as life keeps changing.
Connect with Lauryn:
Website: www.villainbranding.com
LinkedIn: Lauryn Warnick
Connect with Ashley:
Website: https://www.ashleyblackington.com
Podcast website: https://www.andbothpodcast.com/
Dovetail® App: https://apps.apple.com/us/app/dovetail-app/id6744341822
Instagram: @mydovetail.app




